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You should test that : (Goward, Chris.)
Bibliographical information (record 276541)
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You should test that :
Subtitle:
 conversion optimization for more leads, sales and profit or the art and science of optimized marketing /
Author:
 Goward, Chris. Search Author in Amazon Books

Publisher:
Wiley ;
ISBN:
 9781118301302
Edition:
 2013.
Classification:
 HF5415.1265
Dewey:
 658.872
Detailed notes
    - Includes index.
    - Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.
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Status
Library
Section
6624584347
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NEU Grand LibraryGrnd. Floor (HF5415.1265 .G69 2013)
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