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Web analytics 2.0 (Kaushik, Avinash.)
Bibliographical information (record 276555)
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Web analytics 2.0
Subtitle:
 the art of online accountability & science of customer centricity /
Author:
 Kaushik, Avinash. Search Author in Amazon Books

Publisher:
Wiley,
ISBN:
 9780470529393
Edition:
 c2010.
Classification:
 ZA4235
URL:
http://proquestcombo.safaribooksonline.com/?uiCode=metu&xmlId=9780470529393
Detailed notes
    - Description based on print version record.
    - Includes index.
    - "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.
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Items (2)
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Status
Library
Section
6625348393
Item available
NEU Grand Library2nd Floor (ZA4235 .K38 2010)
General Collection
Gifted by:
6625549277
Item available
NEU Grand Library2nd Floor (ZA4235 .K38 2010)
General Collection
Gifted by:
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