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The E-myth revisited : (Gerber, Michael E.)
Bibliographical information (record 276591)
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The E-myth revisited :
Subtitle:
 why most small businesses don't work and what you can do about /
Author:
 Gerber, Michael E. Search Author in Amazon Books

Publisher:
HarperBusiness,
ISBN:
 0887307280
Edition:
 1995.
Classification:
 HD62.7
Dewey:
 658.02/2
Detailed notes
    - "New and totally revised edition of ... The E-Myth."--Back cover.
    - Pt. I. The E-Myth and American Small Business. Ch. 1. The Entrepreneurial Myth. Ch. 2. The Entrepreneur, the Manager, and the Technician. Ch. 3. Infancy: The Technician's Phase. Ch. 4. Adolescence: Getting Some Help. Ch. 5. Beyond the Comfort Zone. Ch. 6. Maturity and the Entrepreneurial Perspective -- Pt. II. The Turn-Key Revolution: A New View of Business. Ch. 7. The Turn-Key Revolution. Ch. 8. The Franchise Prototype. Ch. 9. Working On Your Business, Not In It -- Pt. III. Building a Small Business That Works! Ch. 10. The Business Development Process. Ch. 11. Your Business Development Program. Ch. 12. Your Primary Aim. Ch. 13. Your Strategic Objective. Ch. 14. Your Organizational Strategy. Ch. 15. Your Management Strategy. Ch. 16. Your People Strategy. Ch. 17. Your Marketing Strategy. Ch. 18. Your Systems Strategy. Ch. 19. A Letter to Sarah -- Epilogue: Bringing the Dream Back to American Small Business -- Afterword: Taking the First Step.
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6625364380
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NEU Grand LibraryGrnd. Floor (HD62.7 .G458 1995)
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