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Flying off course : (Doganis, Rigas,)
Bibliographical information (record 289499)
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Flying off course :
Subtitle:
 airline economics and marketing /
Author:
 Doganis, Rigas, Search Author in Amazon Books

Publisher:
Routledge,
ISBN:
 9781138224230 (hardback : alk. paper)
Edition:
 2019.
Classification:
 HE9780
Dewey:
 387.7/1
Detailed notes
    - Revised edition of the author's Flying off course, 2010.
    - Includes bibliographical references and index.
    - Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index.
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Items (1)
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Status
Library
Section
6691488096
Item available
University of Kyrenia Grand Library1st Floor (HE9780 .D64 2019)
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