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Marketing research : (Malhotra, Naresh K.)
Bibliographical information (record 292214)
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Marketing research :
Subtitle:
 an applied orientation /
Author:
 Malhotra, Naresh K. Search Author in Amazon Books

Publisher:
Pearson Education,
ISBN:
 9780136094234
Edition:
 c2010.
Classification:
 HF5415.2
Detailed notes
    - This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
    - Includes bibliographical references and index.
    - Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
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Items (1)
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Status
Library
Section
6828151297
Item available
NEU Grand LibraryGrnd. Floor (HF5415.2 .M29 2010)
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