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Computer applications for consumer behavior in marketing strategy / (Howard, John A.)
Bibliographical information (record 350390)
Computer applications for consumer behavior in marketing strategy /
Author:
Howard, John A.
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Publisher:
Prentice Hall,
ISBN:
0131697315
Edition:
c1988.
Classification:
HF5415.2
Dewey:
658.8/342/0285
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Marketing research
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Marketing
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