Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
Materyal türü:
MetinYayın ayrıntıları:Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.Baskı: 3rd edTanım: xvii, 358 p. : ill. ; 25 cmISBN: - 9780230520936
- 0230520936
- 658.8
- HD9980.5
İçindekiler:
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD9980.5 .B358 2009 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6193562498 |
Includes bibliographical references and index.
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
Bu materyal hakkında henüz bir yorum yapılmamış.
Hesabınız ile oturum açın bir yorum göndermek için.