The orchestration imperative -- Pt. I. Focus : firm and network. Orchestrate the network ; Compete network against network -- Pt. II. Management : control and empowerment. Take responsibility for the whole chain (whether you own it or not) ; Empower "little John Waynes" to create a big-small company ; Establish the three-year stretch to balance stability and renewal ; Build the company around the customer ; Follow the 30/70 rule to create loose-tight organizations -- Pt. III. Value creation : specialization and integration. Capture the "soft $3" by looking beyond the factory ; Sell to the source by bridging marketing and operations -- Pt. IV. Implications for policy and practice. Policy : building a borderless business in a world of nation-states ; Practice : a lever to move the world ; Conclusion : are you ready to compete flat out?