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Kotler, Philip, 1931-

Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxxii, 718, [32] p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes.

ISBN: 0130122173

LCCN: 98052099

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8