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Kinnear, Thomas C., 1943-

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.) - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.


System requirements for accompanying computer disk: IBM and compatible computers.

ISBN: 0079122523 (alk. paper)

LCCN: 95022571

Subjects--Topical Terms:
Marketing research
Marketing--Management

LC Class. No.: HF5415.2

Dewey Class. No.: 658.8/3