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Kinnear, Thomas C., 1943-

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 3rd ed. - New York : McGraw-Hill, c1987. - xviii, 718 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 0070347484

LCCN: 86020844

Subjects--Topical Terms:
Marketing research
Marketing--Management

LC Class. No.: HF5415.2 / .K53 1987

Dewey Class. No.: 658.8/3