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Marketing for hospitality and tourism /

Kotler, Philip, 1931-

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0132017733

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism

LC Class. No.: TX911.3.M3

Dewey Class. No.: 647.94/068/8