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Strategic advertising campaigns /

Schultz, Don E.

Strategic advertising campaigns / Don E. Schultz. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business BOOKs, 1989. - xix, 630 p. : ill. ; 25 cm.

Includes bibliographical references (p. 619) and index.

ISBN: 0844230553

LCCN: 89060185

Subjects--Topical Terms:
Advertising campaigns

LC Class. No.: HF5823

Dewey Class. No.: 659.1/13