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The business and marketing environment /

Palmer, Adrian, 1955-

The business and marketing environment / Adrian Palmer and Bob Hartley. - 2nd ed. - New York : London ; McGraw-Hill, c1996. - xiii, 340 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0077092627 (pbk : alk. paper)

LCCN: 96019556

Subjects--Topical Terms:
Export marketing
Marketing research
Marketing
Organizational effectiveness

LC Class. No.: HF5415

Dewey Class. No.: 658.8