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Cateora, Philip R.

International marketing / Philip R. Cateora. - 8th ed. - Homewood, IL : Irwin, c1993. - xxiv, 776 p. : ill. (some col.), maps ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256105138

LCCN: 92016448

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1009.5

Dewey Class. No.: 658.8/48