Marketing communications : (Kayıt no. 109083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273685007 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 001 - CONTROL NUMBER | |
| control field | 125471 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20040224092220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031024s2004 enk 001 0 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker Patrick de |
| Dates associated with a name | 1957 |
| 9 (RLIN) | 254723 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc. | Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 578 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 503 ## - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] | |
| Bibliographic history note | Previous ed.: 2001 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 364848 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens Maggie |
| Dates associated with a name | 1969 |
| 9 (RLIN) | 254724 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh Joeri van den |
| Dates associated with a name | 1971 |
| 9 (RLIN) | 254725 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000022 |
| Call number prefix | HF000541513P452004 |
| -- | 000003 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.13 .P45 2004 | 3332286834 | Book | NEU Grand Library | NEU Grand Library | General Collection |