How to produce creative advertising : (Kayıt no. 176518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01414cam a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20071224143246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900119s1991 ilua b 001 0 eng |
| 001 - CONTROL NUMBER | |
| control field | 199092 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234818 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234826 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keding Ann |
| 9 (RLIN) | 354685 |
| 245 10 - TITLE STATEMENT | |
| Title | How to produce creative advertising : |
| Remainder of title | proven techniques & computer applications / |
| Statement of responsibility, etc. | Ann Keding, Thomas Bivins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill., USA : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 181 : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 423423 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Data processing |
| 9 (RLIN) | 423423 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 9 (RLIN) | 116538 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising layout and typography |
| 9 (RLIN) | 147694 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 9 (RLIN) | 333131 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bivins Thomas H |
| Dates associated with a name | 1947 |
| 9 (RLIN) | 354686 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Creative advertising. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0607/90060194.html">http://www.loc.gov/catdir/toc/fy0607/90060194.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000022 |
| Call number prefix | HF0005823K3341991 |
| -- | 000001 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5823 .K334 1991 | 4779834683 | Book | NEU Grand Library | NEU Grand Library | General Collection |