Kleppner's advertising procedure / (Kayıt no. 3604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 001 - CONTROL NUMBER | |
| control field | 3726 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19930315152346.4 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135175747 (anotated instructor's ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135175666 (student ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 153351 |
| Personal name | Russell, Thomas, |
| Dates associated with a name | 1941- |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure / |
| Statement of responsibility, etc. | J. Thomas Russell, W. Ronald Lane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 755 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice Hall series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 364700 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleppner Otto |
| Dates associated with a name | 1899 |
| 9 (RLIN) | 153352 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 238196 |
| Personal name | Lane, W. Ronald, |
| Dates associated with a name | 1940- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF0005823K451993 |
| -- | 000004 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5823 .K45 1993 | 3092188714 | Book | NEU Grand Library | NEU Grand Library | General Collection | |||||
| HF5823 .K45 1993 | 1190465983 | Book | University of Kyrenia Grand Library | University of Kyrenia Grand Library | General Collection |