The customer century : (Kayıt no. 4263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 001 - CONTROL NUMBER | |
| control field | 4404 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99035001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415921996 (cloth) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 154063 |
| Personal name | Gronstedt, Anders. |
| 245 14 - TITLE STATEMENT | |
| Title | The customer century : |
| Remainder of title | lessons from world class companies in integrated marketing and communications / |
| Statement of responsibility, etc. | Anders Gronstedt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 238 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in management |
| 9 (RLIN) | 366781 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction |
| 9 (RLIN) | 118926 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 123329 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication |
| General subdivision | Case studies |
| 9 (RLIN) | 142320 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF0005718G772000 |
| -- | 000003 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5718 .G77 2000 | 1208290007 | Book | NEU Grand Library | NEU Grand Library | General Collection | |||||
| HF5718 .G77 2000 | 1507495470 | Book | NEU Grand Library | NEU Grand Library | General Collection |