Marketing by matrix : (Kayıt no. 579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19930720144141.3 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 001 - CONTROL NUMBER | |
| control field | 619 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92161964 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750604085 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 20 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150192 |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing by matrix : |
| Remainder of title | 100 practical ways to improve your strategic and tactical marketing / |
| Statement of responsibility, etc. | Malcolm H.B. McDonald and John W. Leppard. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth Heinemann, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 168 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 364747 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150193 |
| Personal name | Leppard, John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF000541513M369161992 |
| -- | 000007 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.13 .M36916 1992 | 1112266470 | Book | NEU Grand Library | NEU Grand Library | General Collection |