Warriors on the high wire : the balancing act of brand leadership in the 21st century / [compiled by] Fiona Gilmore.
Materyal türü:
MetinDil: İngilizce Yayın ayrıntıları:London : HarperCollinsBusiness, 2001.Tanım: xix, 215 p. : ill. ; 24 cmISBN: - 0007112297
- 658.8/27
- HD69.B7
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD69.B7 W37 2001 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 4877836795 |
Includes index.
Introduction / Fiona Gilmore -- 1. Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents -- 2. Disney: Managing a Magical Brand -- 3. INSEAD: Management Education with a Mission -- 4. Psion: The Battle for Wire-free Working -- 5. Reuters: Transforming the Brand for the Information Age -- 6. Sony: Re-inventing Itself to Keep Ahead in the Networked World -- 7. Sunday: New Brand Building Through a Unique Personality -- 8. Visa International: The Serendipity of a Name -- 9. Vodafone: Post-Acquisition: The Challenge of Brand Migration -- 10. Vorwerk: Building a Brand Without Advertising -- 11. Wales: Can a Country Be a Brand? -- 12. Wal-Mart Asda: the Revival of a Brand -- 13. Yahoo!: The Beginnings of a Brand.
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