Marketing management / Philip Kotler, Kevin Lane Keller.
Materyal türü:
MetinDil: Türkçe Yayın ayrıntıları:Upper Saddle River, N.J. : Prentice Hall, c2012.Baskı: 14th [ed.]Tanım: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: - 9780132102926
- 0132102927
- 658.8
- HF5415.13
İçindekiler:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | Yeniboğaziçi Grand Library General Collection | HF5415.13 .K64 2012 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 8416041809 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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