Readings in marketing management from the European journal of marketing / 
edited by Gordon E. Greenley, David Shipley. 
 - London ;  New York :  McGraw-Hill,  c1988. 
 - vii, 326 p. :  ill. ;  25 cm. 
<br/><br/> Half title: Readings in marketing management. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070841837 (pbk.) : 
<br/><br/><label>LCCN: </label>87026847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R3634 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8