TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley Steven William
AU  - Rudelius William
TI  - Marketing: the core 
SN  - 0072547030 (alk. paper)
AV  - HF5415 
U1  - 658.8 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (CN1-CN14) and index
ER  -