Dutka, Alan F. <br/><br/>
AMA handbook for customer satisfaction / 
Alan Dutka. 
 - Chicago, Ill. :  Lincolnwood, Ill., U.S.A. :  American Marketing Association ;  NTC Business BOOKs,  c1994. 
 - viii, 231 p. :  ill. ;  24 cm. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (p. 219-222) and index. 
<br/><br/><label>ISBN: </label>0844234540 :  $49.95 
<br/><br/><label>LCCN: </label>92034249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumer satisfaction--Research
<br/><br/><label>LC Class. No.: </label>HF5415.3 
<br/><br/><label>Dewey Class. No.: </label>658.8/12