TY  - GEN
AU  - Dutka,Alan F.
ED  - American Marketing Asoociation
TI  - AMA handbook for customer satisfaction
SN  - 0844234540 :
AV  - HF5415.3 
U1  - 658.8/12 20
PY  - 1994///
CY  - Chicago, Ill., Lincolnwood, Ill., U.S.A.
PB  - American Marketing Association, NTC Business BOOKs
KW  - Consumers
KW  - Consumer satisfaction
KW  - Research
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 219-222) and index
ER  -