TY  - BOOK
AU  - Pelsmacker Patrick de
AU  - Geuens Maggie
AU  - Bergh Joeri van den
TI  - Marketing communications: a European perspective 
SN  - 0273685007
AV  - HF5415.13  
U1  - 658.802 
PY  - 2004///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -