TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Hess James P
TI  - Marketing: an introduction 
SN  - 0131865919 (pbk. : alk. paper)
AV  - HF5415 
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Accompanied by: Test item file / James P. Hess; Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip0519/2005027193.html
ER  -