Kocabaş, Füsun. Reklam ve Halkla İlişkilerde Hedef Kitle / Füsun Kocabaş, Müge Elden, Nilay Yurdakul . - İstanbul : İletişim, 2002 . - 214p. 20cm. Includes bibliography. ISBN: 975470712X Subjects--Topical Terms: Advertising--Turkey LC Class. No.: HF5813