TY  - BOOK
AU  - McCartney Sarah
TI  - The fake factor: why we love brands but buy fakes 
SN  - 190487942X
AV  - HD69.B7 
U1  - 658.827 
PY  - 2005///
CY  - London
PB  - Cyan
KW  - Brand name products
KW  - Consumer Behavior
ER  -