Loyalty.com customer relationship management in the new era of Internet marketing /
Frederick Newell.
- New York : McGraw-Hill, c2000.
- xx, 325 p. ; 24 cm.
Includes bibliographical references (p. 306-317) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.