Newell Frederick 1926

Loyalty.com customer relationship management in the new era of Internet marketing / Frederick Newell. - New York : McGraw-Hill, c2000. - xx, 325 p. ; 24 cm.

Includes bibliographical references (p. 306-317) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.


Internet marketing
Customer relations


Electronic books.

HF5415.1265