TY  - GEN
AU  - Ries,Al
AU  - Ries Laura
TI  - The 11 immutable laws of Internet branding / 
SN  - 0002572222
AV  - HF5415.1265  
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - HarperBusiness, 
KW  - Internet marketing
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -