TY - BOOK AU - Marks Gene TI - Outfoxing the small business owner: crafty techniques for creating a profitable relationship SN - 1593371578 AV - HF5415.1263 U1 - 658.8/04 PY - 2005/// CY - Avon, Mass. PB - Adams Media KW - Industrial marketing KW - Small business KW - Selfemployed KW - Familyowned business enterprises KW - Entrepreneurship N1 - Includes index; Introduction: Crazy like a fox -- Show me the money -- The dating game -- A tough nut to crack -- The real mccoy -- Poor as a church mouse -- The check is in the mail -- No defense like a good offense -- Beyond lip service -- Is the customer really always right? -- Too big for their britches ER -