TY  - BOOK
AU  - Cooper Alan
ED  - Account Planning Group
TI  - How to plan advertising
SN  - 0304701432
AV  - HF5823 
U1  - 659.1/11 
PY  - 1997///
CY  - London, Herndon, Va.
PB  - Cassell in association with the Account Planning Group
KW  - Advertising
KW  - Planning
KW  - Great Britain
N1  - Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987; Includes bibliographical references and index
ER  -