Grant, John. <br/><br/>
The new marketing manifesto :  the 12 rules for building successful brands in the 21st century / 
John Grant. 
 - London :  Texere,  2000. 
 - xviii, 254 p. :  ill. ;  20 cm. 
 - Business essentials .
<br/><br/> Originally published: London : Orion Business, 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1587990245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8