Reid, Robert D. <br/><br/>
Hospitality marketing management /  
Robert D. Reid, David C. Bojanic. 
 - 4th ed. 
 - Hoboken, N.J. :  Wiley,  2006. 
 - xiv, 626 p.:   col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471476544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Food service--Marketing<br/>Restaurants--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  
<br/><br/><label>Dewey Class. No.: </label>647.95/068/8