Dickinson, Paul.

It's not about size : bigger brands for smaller businesses / Paul Dickinson with Jonathan Shipp. - London : Virgin, 2001. - xii, 196 p. ; 22 cm. - Virgin business guides .

"Warwick Business School, Centre for Small and Medium Sized Enterprises" -- cover.

0753505932


Brand name products
Advertising--Brand name products
Small business--Public relations

HD69.B7

658.827