TY  - BOOK
AU  - Dickinson,Paul
AU  - Shipp Jonathan
ED  - Warwick Business School
TI  - It's not about size: bigger brands for smaller businesses  
SN  - 0753505932
AV  - HD69.B7 
U1  - 658.827 
PY  - 2001///
CY  - London
PB  - Virgin
KW  - Brand name products
KW  - Advertising
KW  - Small business
KW  - Public relations
N1  - "Warwick Business School, Centre for Small and Medium Sized Enterprises" -- cover
ER  -