Hollan James Francis <br/><br/>
The catalog handbook :  how to produce a successful mail order catalog / 
James Francis Hollan III. 
 - New York :  Hippocrene Books,  c1991. 
 - 143 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0870520717 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial catalogs<br/>Mailorder business<br/>Advertising Directmail<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5861