TY  - BOOK
AU  - Hollan James Francis
TI  - The catalog handbook: how to produce a successful mail order catalog 
SN  - 0870520717 (pbk.) :
AV  - HF5861 
PY  - 1991///
CY  - New York
PB  - Hippocrene Books
KW  - Commercial catalogs
KW  - Mailorder business
KW  - Advertising Directmail
KW  - Direct marketing
N1  - Includes index
ER  -