TY  - BOOK
AU  - Underhill Paco
TI  - Why we buy: the science of shopping 
SN  - 158799044X
AV  - HF5548.32 
PY  - 2000///
CY  - London
PB  - Texere
KW  - Shopping
KW  - Psychological aspects
KW  - Consumer Behavior
KW  - Marketing
KW  - Planning
ER  -