TY  - GEN
AU  - Jain, Subhash C.,
TI  - Marketing planning & strategy
AV  - HF5415.13 
U1  - 658.8/02 20
PY  - 1997///
CY  - Cincinnati, Ohio
PB  - South-Western Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -