TY  - BOOK
AU  - FrazerRobinson John
TI  - Effective direct mail
SN  - 1901306259
AV  - HF5548.32 
U1  - 658.84 
PY  - 1999///
CY  - Pembury
PB  - David Grant
KW  - Direct marketing
KW  - Advertising Directmail
N1  - 'JFR's essential secrets'
ER  -