Czinkota, Michael R. <br/><br/>
Marketing management :  text and cases / 
Michael R. Czinkota, Masaaki Kotabe, David Mercer. 
 - Cambridge, Mass. :  Blackwell,  1997. 
 - p. cm. 
<br/><br/><label>ISBN: </label>1557866945 (hb) 1557866953 (pbk.) 
<br/><br/><label>LCCN: </label>96013658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8