TY  - GEN
AU  - Czinkota,Michael R.
AU  - Kotabe, Masaaki.
AU  - Mercer,David
TI  - Marketing management: text and cases 
SN  - 1557866945 (hb)
AV  - HF5415.13 
U1  - 658.8 20
PY  - 1997///
CY  - Cambridge, Mass.
PB  - Blackwell
KW  - Marketing
KW  - Management
ER  -