TY  - GEN
AU  - WORCESTER ROBERT
AU  - Downhan, John.
TI  - CONSUMER MARKET RESEARCH HANDBOOK
SN  - 77070755
AV  - HF 
U1  - 658.83 
PY  - 1986///
CY  - USA
PB  - MCGRAW-HILL BOOK COMPANY
ER  -