Kınnear, Thomas C. Marketıng Research : An Applıed Approach / Thomas C Kınnear, James R. Taylor . - New York : Mcgraw Hıll BOOK Company, 1991 . ISBN: 0071009930 Subjects--Topical Terms: Busıness LC Class. No.: HF5415.2 Dewey Class. No.: 658.8