TY  - BOOK
AU  - Pearce John A
AU  - Robinson Richard B
TI  - Formulation, implementation and control of competitive strategy
SN  - 9780071107181
AV  - HD30.28 
PY  - 2007///
CY  - Boston, Mass., London
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
ER  -