Metz David <br/><br/>
Older, richer, fitter :  identifying the customer needs of Britain's ageing population / 
David Metz and Michael Underwood. 
 - London :  Age Concern England,  2005. 
 - vii, 192 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780862423834  086242383X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Older consumers--Great Britain<br/>Market segmentation--Management--Great Britain<br/>Target marketing--Great Britain
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.800846