McDonald, Malcolm.  <br/><br/>
Retail marketing plans :  how to prepare them, how to use them / 
Malcolm H. B. McDonald and Christopher C. S. Tideman. 
 - Oxford :  Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann,  1996 . 
 - xi, 338 p. :  ill., forms ;  24 cm. 
 - The Marketing series.  Professional development. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750620218  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Communication in marketing<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HF5429 
<br/><br/><label>Dewey Class. No.: </label>658.87